Art Direction, Print
An advertising campaign to change how Black Cats are viewed and to turn the adoption industry on it's head.
Black Cats are considered to be bad luck and an omen of death itself. They are often passed over for adoption because of their fur color. An Statista Study polled 1,220 people (18 & above) in 2019, 11% thought Black Cats were Bad Luck.
Cat Purs create vibrations that are between 20 - 140 Hz, which has been found to be medically therapeutic for many illnesses.
Creating a playlist of shelter cats purring will allow for Cats to be picked on for how they sound rather than how they look.
The playlist will resemble an ASMR playlist with the tracks having the cat's name and Adoption ID number.