Print, AR, Mobile Website, Events
A 360 Campaign for a Luxury Brand that can be exclusively yours.
Target: 20’s-30’s. Fashionistas, and Luxury seekers
What do they think now: “L.V the Truth”
What do we want them to think:
That Louis Vuitton is the world leader in luxury fashion and lifestyle, they are the most elite you can get.
We are going to sell lifestyle and not features. The outcome will allow them to be part of this elite lifestyle that you can’t get anywhere else.
Tone of voice:
Nose in the air type of Attitude. Elegant. Exclusive.
Louis Vuitton’s Pattern AR Concept
Louis Vuitton is one of the most expensive fashion brands in the World. It is fashion for the elite. With this AR app, it will scan your self and if it sees the Louis Vuitton Pattern in the frame, it will allow you a sneak peek at the newest line that has yet to be “publicly” released and other exclusive opportunities.
Louis Vuitton stands for grace, beauty, and elegance. We are the peak of sophistication. You do not measure us, we measure you. The Power of our pattern is an exclusivity that is for only the rich and powerful.
Taking a selfie is now exclusive.
Snapchat will scan the pattern or your Louis Vuitton merchandise. This will unlock exclusive backgrounds and filters. Look around for the hidden link to the elite-only website.
Experience before the rest of the world.
The Elite Only website will give you access to sneak peeks and behind the scene content before it's released to the general public.
Have 1 on 1 time with the BEST designers.
Since you are a member of the Elite, you get access to the Best Designers in the World. They will help style you so you look like you are always ready for the runway.
Elite Only Merchandise
Only the Elite have access to an online only store, that has variations to classic and best selling items. You can also book an appointment to meet with the Louuis Vuitton Team to have outfits custom made for you.